We’re proud to announce the official launch of Virtue Seeds, GDM’s new hard red spring wheat (HRSW) brand, which made its debut in the U.S. this month. This launch marks a major milestone in GDM’s journey to expand its presence in the North American wheat market and reflects years of strategic investment in research, breeding, and regional testing.
Since 2018, GDM has been actively evaluating HRSW performance across the U.S., building a strong foundation for this moment. Now, with Virtue Seeds, we’re entering the market with a brand that reflects our commitment to innovation, quality, and long-term growth.
Why Virtue Seeds?
Virtue Seeds will serve as the face of GDM’s HRSW genetics in the U.S., with a focus on the Northern Plains—including North Dakota, Minnesota, Montana, and South Dakota—where the majority of the country’s 11 million HRSW acres are planted. This region is critical to the U.S. wheat supply, and Virtue Seeds is positioned to bring new value to growers through elite genetics and strong local partnerships.
What Sets It Apart?
- 🌱 Proven Genetics: Virtue Seeds varieties are developed through GDM’s global breeding programs, leveraging expertise and elite germplasm to deliver high-performing, adaptable wheat genetics.
- 🤝 Local Distribution: Seed will be multiplied and sold by a network of trusted regional companies, ensuring localized support, agronomic expertise, and strong customer relationships.
Looking Ahead
Virtue Seeds is more than a new brand—it’s a strategic step forward in GDM’s journey to bring better genetics to more farmers. As we continue to grow our footprint in the U.S., Virtue Seeds will play a key role in delivering value to growers and strengthening our position in the wheat market.
